Master’s Candidate @ UC Berkeley’s School of Information

Welcome to my website! I'm a mixed-methods user researcher and designer with a strong background in uncovering user needs and behaviors and providing actionable insights to inform digital product design.

Hi, I’m
Zoya Abdullah

Featured Work

Understanding an underserved user group for a delivery service company

quantitative research (generative and evaluative)

Please see resume for password or email me for access

Creating a solution to streamline the housing search process

qualitative research (generative) • interface design • usability testing

Updating a membership activation process through rapid user research

qualitative research (generative and evaluative)

Under construction. Come back later! 🙂